Football Resurrected campaign for 2K Football. "EVB developed a lifestyle marketing campaign that combined music, sports and gaming cultures to mark 2K's return to the football videogame arena with All-Pro Football 2K8. The campaign was designed to connect with next-generation gamers and football fans through engaging content carried across TV, print, online, wild postings, street teams, packaging and logo design. At its core, EVB worked with six of hip hop’s legends to develop six, two-minute episodes, shot in a stadium tunnel, featuring each artist performing freestyle rap poetry about 2K's return. The episodes were unveiled on a dedicated microsite, www.footballresurrected.com, XBOX, YouTube and MTV2.”