“One Thousand Steps was a new store concept for its parent company, Pacific Sunwear. ‘Make the familiar new and the new familiar’ became the brand position and served as the driving design theme, influencing the store's inventory and the overall customer experience,” said Jennifer Celesia, Gensler marketing manager. “The store is broken into separate zones, or customer touchpoints, beginning with the interchangeable graphic glass storefront that attracts customers. The next zone is a glowing architectural orb in the center of the store that holds molded fiberglass cashwraps, while the rear zone features white molded cubbies that hold inventory and also function as illuminated merchandise niches, allowing sales associates to remain on the floor with customers. The applied environmental graphics are evocative of nature. Rocks, branches and other natural elements are integrated throughout the store. With a color palette inspired by nature, the result is a space that feels fresh and fashionable while staying true to the brand essence.”