“When American Eagle Outfitters decided to move into a new corporate headquarters in the revitalized Southside neighborhood of Pittsburgh, they recognized it was a once in a lifetime opportunity to create an environment for their employees that inspires creativity and reinforces the mission and values which have created so much marketplace success. Duffy partnered with AEO and their architects, TDA, to create a workplace that celebrates their customers' active and optimistic lifestyles. Branding elements designed by Duffy & Partners influence all aspects of the corporate campus. Dramatic exterior signage, a wayfinding system throughout the campus, lobby, cafeteria and other common area branding elements all contribute to a work experience that is innovative and collaborative. Flexible messaging venues celebrate the company's collective accomplishments, its ever-changing product offerings and AEO's strong ties to the greater Pittsburgh community. Vibrant, stylish, and fashion forward—AEO's new corporate campus,” said principal and managing partner Tricia Davidson.