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Michael Byzewski/Dan Ibarra, designers
Joel Larson, photographer/client
Aesthetic Apparatus Inc., design firm
"This promotional piece for Minneapolis photographer Joel Larson was inspired by the experience that all photographers, art directors and anyone who has gone on location-shoots share—almost every shoot comes with a good story or two to tell afterwards. The book, inspired by his ‘Gramma Seil,’ is filled with stories from Mr. Larson's past shoots. Whether these stories are actually even true or whether there ever was a grandmother ‘Seil’ or if that's possibly just a anagram for another word, we can't say..."
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