"To get that initial call from Mitch Nash or Deborah Sims at Blue Q is like receiving the Purple Heart in some design circles. We got our call a few years back and were honored to create a brand with Blue Q that involved the story of a sweet but clueless, quasi-stylish, possibly closeted hair stylist named Steve and his House of Charm beauty parlor. These hair-care and beauty products and shopper bag all fall under the Steve's House of Charm brand, which is now employed as a case study of ‘the most ingenious, integrated branding system in the world’ in many college-level branding textbooks."