"This is probably not the first identity design in the world where the client requested a system that felt more ‘human’ or ‘handmade’ than their competition's slicker identities. And it's probably not the first time the designer proposed an insanely intricate system of interrelated, multi-use stamps and stickers that applied to business cards, letterheads, CD mailers and envelopes. And it's probably not the first time that the client actually bought into that execution, but this might be the first time that the client has actually used it appropriately and continues to use it. Not sure if that's a testament to the client or the design."