Sport pictograms. “After researching the most iconic black-and-white photographs of athletes to represent the ideal of each sport, the designers traced the forms in strokes styled after ancient inscriptions. Pictograms were designed for the 35 sports in which 10,500 athletes will compete. A continuous feed of the icons runs along the home page of The Beijing Organizing Committee for the 2008 Olympic Games (BOCOG) official Web site (http://en.beijing2008.cn); clicking leads to pages on the sport’s origin and history, competition rules and listings of events and venues.