Sponsor tie-ins. “On the day of the one-year countdown to the Games, the ‘Dancing Beijing’ emblem was omnipresent in Beijing. It was on Coke cans, China Mobile trucks, and tie-in advertising banners and billboards, most designed in-house or by the advertising agencies of partners and sponsors, including Lenovo, Kodak, McDonald’s, Samsung, Visa, VW, adidas and Air China. Here it is on Panasonic’s street banners on Wangfujing Daije, a major pedestrian shopping mall near the Forbidden City.” ©Alex Miller
