"Though not the iconic bullet shape of their trailers, the Westfalia Airstream somehow manages to pack a kitchen, full bath and sleeping for four in a vehicle only slightly larger than a minivan. Knowing our target was pressed for quality time with their family, we helped position the product as the perfect family getaway vehicle. Ads and calendars were reorganized and designed so that weekends took up 90 percent of the space; everything we created was built around the singular idea of ‘Every year comes with 52 weekends. Make the most of them.’"
