Flexcar brochure and outdoor board. "Car sharing is a simple idea. We like those. Our challenge was to convince people not familiar with the idea that it was not just simple, but smart. We figured it would be best if we took our argument to the streets. We designed the car graphics, created wild postings and even put clings designed to look like new car stickers on parked car windows, to compare the costs per hour of owning a new car vs. a Flexcar."