"Wanting to move beyond the stuffy world of lab coats, Science Channel came to us to help develop a new brand voice and direction for their channel. ‘Question Everything’ is based on the premise that the true engine of science and innovation is the act of asking questions. To introduce the idea, we took vintage science textbooks and overprinted on them, in a way that further underscored the idea that nothing we ‘know’ is immune to being challenged and questioned."
