Eat Better America Web site, game and outdoor boards. "We all know we should eat healthier, but damn, it's hard. Not to mention confusing. One day eggs are bad for you, and the next they're good. Navigating through it all has become pretty tough. And pretty boring. From the ground up, we helped create a whole new brand for General Mills, eatbetteramerica. From designing the Web site to off- and online campaigns to the creation of a virtual food fight (with healthy food, of course), we tried to make eating healthier not only simpler, but more enjoyable."