Mac’s Beer (identity, packaging, Brewbars). The redesign of the much-loved but tired New Zealand Mac’s brand “changed how people look at beer” with its maverick attitude, playful personality and nod to an eclectic past. Len Cheeseman/Ken Double/John Fisher/Stephen Cicala/Eileen Schwab/Alex Gallacher/Amanda Oliver/Andy Salisbury/Craig Speakman-Oktober, creatives/designers; Lucian Law, design director; Shine, design firm; Lion Nathan, client.
