McDonald's

Jill Fix, art director
Nancy Slattery, creative director
Adine Becker, art buyer
Leo Burnett, ad agency
McDonald’s, client

"In 2006, Leo Burnett charged me with creating a Global Style Guide for McDonald's. The goal was to bring the beloved Ronald McDonald into the real-world, making him relevant to kids not just in the U.S. but also worldwide."

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