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Advertising / Print Advertising / Food/Drink
McDonald's
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Jill Fix
, art director
Nancy Slattery
, creative director
Adine Becker
, art buyer
Leo Burnett
, ad agency
McDonald’s
, client
"In 2006, Leo Burnett charged me with creating a Global Style Guide for McDonald's. The goal was to bring the beloved Ronald McDonald into the real-world, making him relevant to kids not just in the U.S. but also worldwide."
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