"Arcona contacted us during a period of exceptional growth and investment. We conducted customer interviews and led the skincare company through a branding process to clarify their positioning and 'distill' the distinctive value of their product offering. Our in-depth visual foundation provides the basis and tone for Arcona's packaging, ads, catalog and Web site—from materials exploration and creative direction to copy voice and logo application. The redesigned packaging evokes and protects the company's 'signature': active, cosmeceutical-grade ingredients, cold-processed in small batches to maintain their integrity."