"Taryn Rose shoes inspire extraordinary loyalty. We thought they were amazing even before being hired to do the company's branding strategy and identity. As part of the visual foundation, we explored subtle typographic refinements to the logo, giving the client an opportunity to evaluate a new mark that would best align with their North Star. The collateral materials we subsequently designed included the Spring 2005 marketing brochure, for which we proposed a honeymoon suite theme. The happy-ending photo also appeared in Vanity Fair."
