"Elixir has worked with The Jerde Partnership since 1996. These architectural pioneers were among the first to focus on people's experiences rather than on buildings as objects, and Elixir redid Jerde's identity materials to leverage the notion of 'placemaking.' By 2003, Elixir had developed a brand strategy for The Jerde Partnership, to help them focus their expertise on dream projects; by 2008, The Jerde Partnership had grown considerably and was working on dream projects around the globe. In honor of their 30th anniversary, the firm wanted to refresh their brochure and address the perceived liability of a single design office. Elixir's design presents the 'liability' as a strength, intimately portraying ‘the magic made possible when so much creativity and experience reside under one roof.’ The brochure can be modularly updated to show projects in process and vibrantly illustrates The Jerde Partnership's passion: Making Places People Love."