"On the cusp of its 25th anniversary, the Golden Gate National Parks Conservancy (GGNPC) retained us to develop their brand’s visual language, including design of the Web site, an annual report and identity style guidelines. A key goal was to clarify the nonprofit GGNPC's partnership with the National Park Service in enhancing and preserving the Bay Area's treasure trove of parklands. Our solutions graphically represent the GGNPC as the force behind the parks and energize the public to join the Conservancy community. Past accomplishments are showcased in the context of present programs, in support of the GGNPC's vision: Parks for all forever."