"The San Francisco Museum of Modern Art (SFMOMA) instituted a biennial fundraising gala in 2005. We created an identity for The Modern Ball to build community-wide excitement and entice a demographically broad audience. In addition to differentiating The Modern Ball from other events of its size, the design worked in tandem with the existing SFMOMA identity, and provided the flexibility to refresh it for each subsequent Ball. Components included an event-mark, development kit, save-the-date and invitation. Shown here: 2007 save-the-date."