"Lunar, a product design firm with new offices in Hong Kong and Munich, approached Elixir to depict their 'globalness' in a memorable way. The client described a successful piece as one that would actually get displayed, rather than filed or discarded. Elixir's postcard mailed with a tiny packet of map pins—the three yellow ones that could be inserted in holes pinpointing the three cities where Lunar has locations and a handful of black pins—provide contrast and echo Lunar's logo."
