“Hiromura had long toyed with the idea of ‘non-signage.’ Tokyo’s new National Museum of Emerging Science and Technology was the perfect place to install his ideal, non-intrusive indicators. ‘If 1% of the effort is coming up with the idea,’ he said, ‘99% is discussing, and explaining, to the great numbers of people involved in this kind of public project that visitors will find, understand and get used to, a new kind of signage.’”
