Photograph for an IMS Health Brochure, chapter title: “Enabling Patients to Make Better Decisions.” “This illustrates the idea of patients being over-saturated with information. I had to slice through several sea sponges to find two that could accommodate these shapes. It wasn’t easy to find a large flat area absent of gaping holes. Then, when the figures were soaked with water, their shapes would change dramatically, so I had to do a bit of grooming.”