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John Massey, designer
Ralph Caplan, writer
Herman Miller, client
"This ad, with its companion notebook, was one in a series designed by John Massey, a communications consultant to Herman Miller in the late 1960s and 1970s. He collaborated with Ralph Caplan, consultant and design writer from New York, who filled the notebooks with observations and quotations on the chosen topic. Other topics in the series were ‘tension,’ ‘attention,’ ‘connections’ and ‘perception.’"
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