Rick VanderLeek, Fairly Painless Advertising, designer
Peter Bell, Fairly Painless Advertising/
Tim Hackney, Herman Miller/
Clark Malcolm, writers
Peter Bell/
Steve Frykholm, Fairly Painless Advertising, creative directors
Francois Robert, photographer
Felix Sockwell, illustrator
Marlene Capotosto, Herman Miller, production manager
“Herman Miller in 2007 decided to focus on personal work station tools by introducing the BE Collection. The collection's identity is expressed in packaging, literature and Webisodes; its products include lighting, the C2 heating and cooling fan, Babble, a sound masking device and computer tools."
