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Kyle Cooper, design
WGBH, client
Masterpiece Classic and Mystery. "In 2007, Masterpiece was re-branded to refresh its long tenure and widen its audience. 'Theatre' was dropped and the series split into three 'seasons:' Classic, Mystery and Contemporary. The library theme was focused down to the central idea of the book as the source of most of the Masterpiece material. Three different opens were devised as a set and composited from a combination of analog, table-top shots and fully 3-D inventions. Classic featured images of stars from recent episodes; Mystery incorporated hints of the previous, much-loved Edward Gorey animation; Contemporary (not shown) sought a more austere, abstract environment."
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