"This leaflet for Tele2, a mobile communication company, is based on a humorous mafia story with three main characters, Tony, Sonny and Don, who protect citizens from high prices of their competition. The inspiration for the leaflet came from Tele2 TV spots, in which Don, capo di mafia, smokes Cuban cigars and uses images of a cigar-cutting machine to imply that he will cut off your finger if you dial a phone using other more expensive mobile operators. We printed leaflets on a paper similar to tobacco leaves and rolled them up in the form of a cigar."
