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John Kieselhorst, art director/creative director
David Povill, writer
Colin Jeffery, executive creative director
Eric Waetzig, design
Lauren Greenfield, photographer
"The 'Shut Up & Play' campaign positions New York-New York Hotel & Casino as the Vegas destination where you can really be yourself without all the pretentious bullshit. It shatters the Vegas advertising playbook by not only using real people as subjects, but by showing a Vegas casino like it is, not as some over-hyped fantasy of what it should be."
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