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Federico Callegari/Gabriel Jeffery, art directors
Colin Jeffery, executive creative director
"Zoo York is synonymous with skate and graffiti culture. A series of full-size posters, featuring images of Zoo York riders in animal masks, was distributed by e-mail. They were specially designed and formatted to print actual size on any desktop printer, so they could be easily tiled together and posted on any wall in need of a little flair. The idea is for people to place them in environments where they can interact with their surroundings, jumping over fire hydrants and dumpsters or grinding a particularly perfect rail."
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