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John Davis, art director
Jim DiPiazza, writer
TK, director/production company
Bacardi Superior, client
"Most of the time you would not envy the life of a fly. Except when it includes drinking, gambling and pillow flights. We launched Bacardi's new tagline, 'Live Like You Mean It,' with this spot." "Fly" :60(Open on two men in fly costumes sitting on a park bench at dusk. People are walking around, but no one pays any attention to the giant flies. The older fly is forlorn and looks at the other one)Old Fly: I was born 24 hours ago, and I wasted my life. I didn’t do anything. Don’t be like me.(And like that, his head drops and he’s dead. The younger fly gets the message and flies off in a panic. Cut to a raging rooftop party, complete with lights, giant speakers, a DJ and lots of people. A bartender pouring a bottle of Bacardi suddenly looks up to the night sky as the fly makes a dramatic entrance to the party. The fly pops up triumphantly, immediately heads to the dance floor and begins busting a move. Cut to the fly in a Las Vegas Casino. He’s playing four hands of Blackjack, one set of cards for each arm)Fly: Blackjack!(Cut to the fly now being chased by a sexy woman with a fly swatter. She catches him, and then he chases her with the fly swatter as she giggles. Cut to the fly playing drums, getting a tattoo and riding a mechanical bull. Cut to the fly on the ceiling of an apartment, where some women are having a pillow fight. The fly watches with a big smile. Then his eyes cross and he falls to the floor. Cut to Bacardi end treatment)Super: Bacardi. Live like you mean it.™
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