"Cazadores is one of the most popular tequilas in Mexico. But in the United States, it was not widely known. The objective of this campaign was to launch Cazadores in the U.S. With very little money, we needed to create buzz around the launch, and convince the 21–34 party crowd that Cazadores is the authentic tequila that they have been missing. The solution was to create an unexpected viral video. At first it feels like a new segment that deals with the topical issue of ‘Border Crossing.’ However, as it unfolds, viewers discover it's not about Mexicans sneaking into America for a better life. Rather it's about American hipsters sneaking into Mexico for a better tequila. It's played entirely straight, complete with surveillance footage and interviews with Federalis." "Border Crossing" 1:51(Open on a shot of the fence that separates the U.S. from Mexico) Anncr. (VO): On the thin line where Mexico meets the US border, tensions between the sides continue to escalate. Mexican Border Patrolman Salvadore Requides knows firsthand.(Cut to Patrolman on the gate of the truck. Cut to close-up of him talking about problems)Salvadore: It’s become a huge problem, every night we find dozens sometimes hundreds(Cut to grainy night vision shot of Americans jumping over the fence)Salvadore: of Americans sneaking into our country.(Cut to interior tunnel shot)Anncr. (VO): All along the north border, Mexican officials have found secret tunnels like this.(Cut to a Federali holding up a pair of high heels)Federali: This shoe is not being smuggled. But the people who built these tunnels are wearing these kinds of shoes.(Cut to van being stopped at the border) Anncr. (VO): As these passageways are closed, the perpetrators are constantly finding new ways to cross. Federalis are discovering just how determined these foreigners can be.(As Federalis open the back of the van, American hipsters carrying tequila try to run for it)Anncr. (VO): According to Border officials, it’s Americans. And this is what they are coming for.(Cut to tequila boxes being stacked in a warehouse. Cut to Americans crossing water, running through border fence. Guards and dogs try to stop them)Anncr. (VO): Some say they travel in packs and will stop at nothing.(Cut to Salvadore)Salvadore: They have become more resourceful. We have to stay one step ahead of them.Anncr. (VO): And while politicians waive through extradition and deportation policies, Border captain, Enrique Perria remains perplexed.(Cut to Enrique at a warehouse) Enrique: I don’t know why they go to so much trouble. They can now get it in their own country. Maybe they are dumb as rocks, slow rocks that the other rocks make fun of.(Cut to an American hitting his head on the trunk of the car where he was hiding)Anncr. (VO): Who knows how long this cat and mouse game will continue,but from the looks of things, it doesn’t appear to be ending any time soon.Simon Benjamin. World News.