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Steve Stanley, designer
John Heck, art director
Ron Scott, photographer
Weekley & Penny, ad agency
Communication Arts, client
"Ron Scott’s 1977 cover photograph illustrated an ad for Widelite lighting fixtures. The headline, 'How do you light the inside of an egg?' Leg hobbles curtailed the chicken’s mobility, but also its equilibrium. After numerous ups and downs, the chicken finally just stood there and looked at Ron with utter disgust."
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