"The Human Rights Campaign was in full force for the election year with many high-profile projects and endorsements. The theme, ‘Politics of Possibility,’ was an underlying message for a majority of them. One of the biggest challenges was to make the 2008 annual report memorable, but not flashy and expensive looking. The oversized, self-mailer format and lightweight enviro-friendly papers helped drive the design. By keeping a more typographic look, we were able to create a visual voice without looking overly produced."