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Lucas Badger/Pum Lefebure, designers
Pum Lefebure, art director
Jake Lefebure/Pum Lefebure, creative directors
Cade Martin/Heidi Niemala, photographers
“Each season Karla Colletto reinvents her swimsuit collections; our challenge is to make each new line marketable and memorable.Head, Shoulders, Knees & Toes, in flipbook format promotes the new line, K by Karla, which is a mix-and-match bikini line. For the product launch we printed digitally to minimize costs, and then splurged with a translucent plastic cover and an opaque white silk-screen. For their signature line, we kept it simple: the A to Z line book features not only the suits, but also informational text about the line and designer. The individual cards use blocks of colors from some of her signature swimsuit designs, and a simple, tailored pinker-edge reflects her attention to detail. The format is a chain-bound swatch-book with slipcase.Keeping the brand elements minimal allows for consistency yet coordinates with the ever-changing seasons of fashion.”
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