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Pum Lefebure, designer
Alissa Walker, writer
Jake Lefebure/Pum Lefebure, creative directors
Taran Z, photographer
Julie Wolfe, client
"A jewelry designer who uses birds and nature as inspiration needs a promotional package to match. We titled her promo ‘The Birds and the Beads’ as most of her recent work was bird themed. All products were photographed in a natural setting to reinforce the theme and a consistent color palate was chosen to unify the package. We printed the promo on super thick 130# cover stock with rounded corners and a vellum overlay bellyband and shipped the product cards in a custom die-cut mailer that was gang-printed—all on a single press form. It was a lot of work to hand assemble the packages, but the response (and orders) from high-end retailers was worth it."
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