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Pum Lefebure, designer
S W Smith, writer
Jake Lefebure/Pum Lefebure, creative directors
John Consoli, photographer
Fox River Papers, client
"This by far is our favorite piece (and one of our first) but designing for designers is always the most difficult. The client directions were to use the theme ‘freedom’ and keep it tasteful—we tried our best. Taking designer twists on political and patriotic quotes, i.e., ‘Ask not what you can do for the paper, but what the paper can do for your design,’ and pairing them with custom photography and sparkling paper resulted in loads of recognition, some controversy and plenty of designers at the party."
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