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Tim Madle, designer
Pum Lefebure, art director
Jake Lefebure/Pum Lefebure, creative directors
Ask Dad, client
"When we were kids and broke something, we always asked our dads to fix our accidents. So when a longtime friend was starting his own handyman service targeting the anti-DIY contingent, we had to have a logo that was friendly, direct and trustworthy. We also wanted to highlight the person doing the work whose name is Al."
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