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Pum Lefebure, art director
Jake Lefebure/Pum Lefebure, creative directors
"Celebrating its 25th anniversary in 2005, the Human Rights Campaign wanted the annual report to look back at past accomplishments as well as give a glimpse of future goals. Since it was impossible to distill a quarter of a century visually, for the cover we used simple typography emphasizing the 2 and 5 in 2005. Inside we were inspired by a timeline, showing slices of HRC history and inserting small facts along the way. Finally, to underscore the weight of 25 years, we reduced the format to 5" x 8" and doubled our page count so the report is hefty and substantial."
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