, project design and developmentNike
"NikeWomen Training Club is a global, online platform that allows girls to customize training programs in a fun, social and personalized way. The platform offers more than 70 instructional videos to guide young women as they train. Users can visit NikeWomen.com to create a mini avatar, customize a workout, and invite friends for some healthy competition. To give flexibility to girls on the go, the NikeWomen Training Club Web experience was extended to an iPhone app. The app provides portable access to training regimens, instructional videos and leader boards. There is also a widget that can be embedded on blogs and social networking sites to share the experiences with others. Together, the Web and mobile experiences provide girls the tools to train like athletes anytime, anywhere."