, project design and developmentNike
"NIKEiD allows anyone to become a designer. In 2008, Nike and R/GA partnered to re-imagine the NIKEiD experience. The result is an easy-to-use builder where the product is the interface and designs are created by clicking and customizing any piece of a product at any time. Products are now viewable from any angle, and the enhanced zoom feature displays stitching, fabrics and forms in near microscopic detail. Taking customization to new heights, designers can also change performance features, such as cleat options, to suit their unique style of play or position. To inspire the design community, social components were incorporated that allow creations to be shared. Guests can also check out thousands of user-generated designs by color, product, name, style and technology. With the NIKEiD customization tool, shoes and products are now easier than ever to customize and share."