"As part of VCU's transformation from VCU Adcenter to VCU Brandcenter, the school turned to R/GA to design a Web destination that reflects its revitalized spirit. The new site captures VCU's resilience in the rapidly evolving environment and showcases the cornerstones of the school. It brings together creativity, commerce and culture—reflected by the triangle in the logo. The visual language and dramatic imagery is modern and engaging, while the intuitive navigation enables visitors to find a wealth of information quickly and easily. The site is designed to allow the Brandcenter to effortlessly make updates and add new features—allowing it to grow and prosper, along with the industry."