"Goldman Sachs' corporate Web site looks and feels like something from the world of luxury consumer goods, befitting the firm's elite status in the global financial community. It shatters the perception that financial services sites have to be stagnant and dull. Instead, goldmansachs.com is a visually rich, even cinematic experience, that replaces stock images with original photography in full-bleed layouts, uses black backgrounds for key pages instead of the usual white and washed-out grays, and plays with type treatments and scale for a dramatic effect lacking in the text-heavy offerings."