"‘No Small Change’ is an infographic detailing how Barack Obama was the first major candidate to decline participation in the public funding system because of the support he has garnered through online social networks,” said creative director Sharon Henry. “This piece is one of a series of print and interactive XPLANATiONS™ XPLANE has created to promote conversation around timely and important world topics. ‘No Small Change’ was distributed virally and included on a wide variety of Web sites, blogs and news sites worldwide, including www.barackobama.com. XPLANE wanted to visually demonstrate how Barack Obama was utilizing social networks to build momentum and attract voters like no candidate before him had done."