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Rick Slusher, design director/illustrator
Richard Colbourne, creative director
John O Farrell/Judy Sandford, project directors
Addison (New York, NY), design firm
Merck, client
“The Key Issues of Corporate Responsibility diagram in Merck's Corporate Responsibility 2006–2007 Report illustrates at-a-glance the key topic areas that Merck concluded were of vital importance to patients, stakeholders and the state of global healthcare going forward,” said designer Rick Slusher. “The diagram makes each topic an arrow and is indicative of the various topics' chronological and structural relationships. Of primary importance are the five ‘Key Issues,’ which in turn are supported as a whole by basic fundamentals. All arrows point to the patient end-users who are the ultimate focus of everything Merck does and are the key to the company's future success. The arrow colors are a visual reference to the color-coding used throughout each chapter of the report.”
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