"MICA wanted to rethink the way it communicated with high school prospects applying to its annual summer Pre-College program. We were asked to redesign the entire communications package including identity, poster, catalog and application. The goal was to convey the sophistication of MICA's program and showcase the work of the high school-aged attendees. Because the program is offered during the summer, we brought in the sun! The bright orange spot color was used throughout. Typography and student art elevated this package from a once ordinary system into a bright, modern one that resonates with young audiences. MICA has also come to us for various poster designs. This poster was distributed nationally for admission recruiting, promoting their program offerings and raising brand awareness. The kismet moment occurred when we stumbled upon a student's rendering of the human heart. Embedded in the etching was a monogram of the letter M for MICA."