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Allyson Lack/Pamela Zuccker, designers
Allyson Lack, creative director
"In 2007, the National Building Museum invited us to express the vision for its annual Honor Award. The design had to convey the values and aesthetic sensibilities of the honoree, Related, a real estate developer that had made significant contributions, such as Time Warner Center in New York and the Icon Brickell in Miami. Our solution was an architectural accordion-style invite with tipped-on, die-cut cover to reinforce the notion that form follows function. The window cutout frames the honoree identity. To suggest building glass and metal, we incorporated a mixture of metallic stock and inks with subtle, modern line drawings to strike a tone of elegance. The event raised more that $1 million for the museum, exceeding itsgoal by 20 percent."
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