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Allyson Lack/Jennifer Sukis/Pamela Zuccker, designers
Pamela Zuccker, creative director
James Noel Smith, illustrator
"As NapaStyle prepared to open its first store in Berkeley, it wanted people to find themselves surrounded by old-world traditions and family recipes—the lifestyle for which Napa Valley and Michael Chiarello, famed chef, author and founder of NapaStyle, have become famous. We also wanted Chiarello's voice to be strongly heard, emphasizing his award-winning creativity in entertaining and his personal stories into the look: ‘Serve a Panini for Dessert' and 'Make it Twice and the Recipe is Yours.’ His recipes appear on the gussets and become a gratifying 'extra' with any purchase. We created a World Salt Expedition Map for custom tissue paper, inspired by Michael's own search for distinctive salts around the world. It traces Michael's voyage through the salt regions of Peru, Sicily, Brittany and Hawaii. We wanted sustainable attributes in the store's architecture to be mirrored in our own design, incorporating cork, jute and repurposed materials."
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