This page: "For Larson-Juhl's new ad campaign, we recommended that the client showcase the stylish partnership between frame and décor by putting the frame in the context of our everyday lives. Our approach was to develop style-defining vignettes that included furnishings and a standout signature color palette. The solution intentionally excluded framed artwork, making the frames themselves the statement of personal expression—transforming a room in a way that is unmatched in the world of home furnishings. We developed and executed a series of ten distinct settings that became the client's core message to the wholesale market and, ultimately, to the end user. We extended design elements from the ad campaign to sales materials, direct mail, presentation tools and tradeshow design. Small launch books were created to help educate retailers and get them to embrace this new selling strategy."