"Nordstrom approached us to help develop its 2007 gift card campaign. We had two weeks to dream up as many card designs, production and embellishment techniques as we could (we came up with 100+). The cards had to entice and delight customers and are sold at check-out counters as well as on Nordstrom.com. Nordstrom chose three of our designs—Valentine's Day, Spring Fashion and Father's Day. The Valentine's Day design inspired an in-store campaign called ‘Love It.’ Cool feature of this card: using lenticular printing, we were able to achieve the effect of a beating heart. Also, since we never met the client face-to-face, she became a willing part of our long-distance work model."