"Texas Children's Hospital looked to us to concept and design barricade graphics that would be the first visual expression of its new Maternity Center. In the heart of Houston's Medical Center, an area with heavy pedestrian and vehicular traffic, the project is due to be completed in 2011. Our strategy mixes mod, universal, maternity-inspired icons with the look and feel of construction graphics and language to express pregnancy, delivery and motherhood—and generate drive-by buzz. A significant challenge: Truck entrances will cause the barricades to shift over the course of the build-out. So graphics needed to feel cohesive without much overlapping and if reshuffled, still uphold a clear message. This project was intensely interesting and timely as we contemplate motherhood ourselves."