"Principle has worked with Paddywax since 2004, helping to enhance their packaging presence and build a nationally recognizable brand. We began our partnership by consolidating their product mix with the design of three core collections poised as candle 'must-haves.' Our design of their popular Classic collection in 2005 established the entire brand's "preppy chic" style, permeating packaging, trade show displays, collateral materials and a retail Web site. In a recent launch, Paddywax looked to reengineer their packaging for a new eco-sensitive collection. We examined sustainable materials for manufacturing and developed an affordable FSC-certified solution that incorporated hemp twine, soy inks and a 100% post-industrial, chlorine-free paper pulp box. The Journey of the Bee Collection was created as a tribute to the busy insect. Each fragrance reflects a stop that the bee would make along its journey. Boxes boast a honeycomb grid with gold-foiled flight pattern that is revealed when opened."